Why HBO’s Next Move Is Critical? 为什么HBO的下一步举措至关重要?| CNBC消费者新闻与商业频道

Why HBO’s Next Move Is Critical? 为什么HBO的下一步举措至关重要?| CNBC消费者新闻与商业频道

More than 50 years ago, HBO revolutionized television when it began to offer uncut movies, live boxing matches, concerts and comedy specials when you couldn’t watch those things anywhere but at a movie theatre or in person.

And slowly but surely, as video rental companies like Blockbuster began to compete with the network’s value proposition in the late 1990s and early 2000s, the company pivoted to investing in some of the most beloved original content of our time such as “The Sopranos” and “Sex and the City.”

But it didn’t end there, the company has continued to produce award-winning content such as “Game of Thrones,” “Veep,” “The Last Of Us” and “Succession.”

Despite establishing itself as the gold standard of storytelling, HBO has never operated as a stand-alone business and has instead experienced numerous mergers and acquisitions, including the ill-fated AOL-Time Warner deal, known as one of the worst in American corporate history.

Today, the company is owned by Warner Bros. Discovery but experts are predicting yet another transition is on the horizon.




尽管已经确立了自己作为叙事艺术的黄金标准,HBO从未作为一个独立的业务运营过,而是经历了多次合并和收购,包括备受诟病的AOL-Time Warner交易,被认为是美国公司历史上最糟糕的交易之一。


*NZ Global Media Research Centre, keeps you updated on international media trends.


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