The collection started as an experiment during last year’s Covid-19 lockdown and is part of work to document what modern NZ looks like. In recent years, memes have received increasing attention in the news media, as well as in academic study.
Memes are often satire, but some blur the lines into misinformation/disinformation, and show the changing ways in which people share political viewpoints.
Some meme content existed in the Library’s Twitter harvests and the ATL100 Facebook archive project, and the New Zealand Cartoon and Comics Archive holds digital content that is similar to memes, but the Library hasn’t previously collected memes in their own right.
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